I’ve designed posters, graphics, logos, marketing materials, and entire style guides for brands. Clients include:

• Hamilton College (Website, Facebook, Twitter, TikTok, etc.)

• Webster’s Wine Bar, Chicago, IL

• Reno, Chicago, IL

• Made In SMA, San Miguel de Allende, Mexico

• Hill Fresh, Clinton, NY

• Gravity Works, San Miguel de Allende, Mexico

• Signature Style, Hamilton College publication

• Red Weather, Hamilton College publication

• Davis Road Forest Farms

• TurkeyFoot Farm

& more.

Davis Road Forest Farm

Research
- What’s this company all about?
- Which groups form its audience?
- Are there companies doing similar things in the area? What does that look like?
- What makes DRFF unique?

2. Style guide

DRFF will benefit from dynamic, flexible identity systems that reflect their living, evolving relationship to land, people, and products.
Common symbol threading throughout all products, for brand recognition. Versatile, but recognizable.

Product mockups: Hard cider, oyster mushrooms, and maple syrup.

Inspiration: Satellite imagery of the property from above, farm plots, abstractions of land from above, sustainable design principles, green packaging, mycelium and root structures.

Root: scalable vector graphic, continuity across brand (products, website, etc.), connects all aspects of the company, speaks directly to DRFF ethos

Logo: Inspired by woodblock printing, the DRFF logo is fun and bold while nodding back towards ancient ways of making and being — one of the core beliefs of the company. The four letters lack boundaries and merge into one another, both sufficiently individual and wholly collective.